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La Flor 

                collection

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" Traces of a dream

A butterfly

Through a flower field "

I am very happy to present you the new La Flor collection.

Each piece is designed by me, and each print takes weeks and weeks of selection. When I thought about the new capsule, it was clear that I wanted something unique, all the prints evoke the flowers of Formentera and each piece out of gratitude has a flower name... Bell, Daisy, Poppy, this new collection is designed to stand out and also complement some of the brand's already iconic models. The colors had to belong to the Island: green, red, blue, lilac... The dye used is natural and that was very important to me, because it was what I was looking for. While the technique used is called Hand Block Printing, which consists of carving a desired design on a block of wood, covering this block with ink, and then stamping it on cotton fabric. What I like the most is the result, because an incredible fabric comes out with a unique rustic finish and each piece is different. All printing is done by hand. I wanted something fresh and versatile, lively colors and above all a very fresh cotton that was in no way see-through. I hope you like it a lot, behind each dress there is a lot of love, a lot of care in the details and seams and of course a lot of respect for the environment.

Wendy Formentera

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